Graphic design illustration is a term used to refer to graphic design print art or media. Graphic design illustrators take different types of visual elements and combine them to produce works of art that can be seen all across the printed media, including the pictures found in books and on book covers, compact disc sleeve design, as well as print advertisements, websites and magazines.
Graphic illustrations incorporate many different kinds of images to produce the final resulting image. There are original images that the artist creates specifically for the project based upon the type of promotion that the final work will be used for and the requirements of the client. Also incorporated are any images that are exclusive to the client, such as a company symbol or glyphic, something easily recognizable by the intended audience as belonging to a certain group or organization. There are also other images taken from various parts of the mass media including photography, sketches, and other various types of art. The resulting graphic illustration is intended to be completely new and original, something to set the company or product apart from competitors.
The point of utilizing graphic illustrations is to put a new, fresh spin on a product or company that needs to draw attention to itself, whether through advertisement, presentations, or by simply updating their previously employed tactics.
Trends in graphic illustrations are cyclical with many of them based upon not only what is new and popular at the time, but also based on different types of art, both new and old. Many graphic illustrators have been known to incorporate artistic trends from different periods in history, such as the style of Andy Warhol and the different periods of Picasso.
Graphic illustration is also often heavily influenced by pop art and ink blotting techniques. The incorporation of these various types of images and techniques allows for greater variations in the final product, giving artists a greater sense of creativity in their work.
Graphic design and illustration, is truly a form of artwork, so it is very important that, even though stringent requirements may be placed on a project, they are able to use various outside influences to assist in their creative process.
Graphic illustrations can be created in a various number of ways, mostly through the use of technology. Computers have become instrumental in the creation of graphic designs over the last several years, allowing graphic artists to seamlessly incorporate and store the different types of images required by their work.
There are several different programs available on the market for use in graphic illustrations in different types and specialties, ranging from easy to use beginner interfaces, to professional programs employed by graphic design firms.
Art seems to be a growing rather than a dying field of work. Graphic illustration is part of the machine that keeps this field alive as a viable option for professionals both in and entering the marketplace. As the need for visual representations of companies and products rises, graphic illustrations remain in very high demand.