Graphic design is everywhere. It is a part of the packaging on the products we use from food items cleaning supplies and toiletries, to street signs, advertisements, and all areas of the media. We see it all around us, and although we may not think specifically about it, it influences us every single day, many many times a day.
The term graphic design refers to both the process of creating a design, as well as the finished product. It is the means of communicating and idea or message using visual images, symbols, pictures or words or a combination of these.
The goal of any graphic designer is to create a visually appealing and clear picture that invokes a certain feeling or facilitates the relaying of a particular message. Sometimes, as in the case of a logo, the designer must create a simple, small image that will be memorable and instantly recognizable as a symbol of a certain company or product.
The graphic design industry is responsible for nearly everything that you read, or every commercial picture that you. Behind the magazine or the product packaging or the billboard is a graphic designer, or more likely a team of designers who created arranged and styled the image in the best way to appeal to the consumer.
Nearly every large company uses a graphic designer. If a product will be sold there are various aspects of the process that require graphic design. There will be advertisements in magazines, newspapers or signs. There may be a television commercial that is made using motion graphic design. Web pages are designed, and then there is the product itself and it’s packaging that will need images produced by a professional.
Because there are so many aspects and uses for this trade, and because of the major improvements in technology, the graphic design industry is one that is constantly on the rise. There is an every increasing number of artists who choose to go into graphic design. The demand for these types of artists is always high and continues to increase.
The Internet is an ever growing community with people joining every day to sell products and services, relay messages, and even just communicate with like-minded people. There are millions of web pages that are created and a graphic designer can organize the page and make it look exactly the way it is wanted.
Because of it’s prevalence in today’s society, graphic design is an important part of our everyday lives. It surrounds us, sending a constant stream of messages that are easily, and often subconsciously interpreted. The graphic design industry is one that is highly sought after and a good graphic designer should never have to worry about finding a place to make use of his skills.